Rai (pronounced rye, like the bread) is an award winning creative director with more than a decade of experience, working on integrated advertising campaigns for national and global brands, such as Google, Facebook, Colgate, Motorola, Coca-Cola, Macy's, Nestle, Smirnoff, New Balance, L'Oreal, Johnson & Johnson, and Dell Technologies.

Trained as an art director, she’s worked across two continents at advertising agencies such as VML, Ogilvy, JWT, Media Arts Lab, Anomaly, Digitas, and McCann. She’s been crucial in helping those agencies win pitches, launch global brand platforms, TV networks, shows, hotels, and products from smartphones to energy drinks in traditional and unconventional ways.

Her work has been recognized at the Cannes Lions International Festival, Clios, Addys, London International Awards, One Show, and more.

Originally from Kuala Lumpur Malaysia, Rai is a graduate of VCU Brandcenter in Richmond Virginia. Her proudest work to date is her two young daughters, and somehow all this advertising success does not impress them at all. They are truly her hardest clients to please.