MOTO SHATTERED WORLD
When your screen shatters, what happens to your emojis? Find out in this series of short films we created with Motorola to launch the DROID Turbo 2, the world's first smartphone with a shatterproof screen.
I believe this campaign inspired Emoij, The Movie. Just kidding, I’m not really sure- but I have my suspicions.
#SHATTEREDSTORIES
We worked with Passion Pictures in London to bring the emojis to life with 3D animations puppeteered in real-time. When people tweeted about shattered screens, the emojis responded on Twitter and asked them to switch to shatterproof.
Each personalized animation was written, voiced, animated, edited, and sent back in a little over an hour.
Here's the summary of our very loooooooong day:
