Facebook watch network Launch
Our team launched Facebook Watch, a mobile-first streaming network of shows for fans based on all of the stuff they like, love, and share on Facebook. From heartwarming docu-style stories in Humans of New York: The Series to scripted belly-laughs in *Loosely Exactly Nicole to all of the big baller antics of Lavar Ball in Ball in the Family.
We created the identity, graphics, and launch videos for the network as well as the entire world surrounding each show– everything from promos and show identity to graphics, title sequences, exclusive bonus content, and a whole bunch of extras for a total of more than 12,000 pieces of content. Here are a few of the highlights.
introducing a new way to watch.
As a network that lets friends watch together, we introduced the world to Facebook Watch and its shows through the fans re-hashing every must-see moment.
A Music Video Premiere for Facebook's Most Watched Family
The world knows Lavar Ball as the wild and unpredictable patriarch of a self-proclaimed basketball dynasty, which makes for great reality TV. Ball in the Family gives fans a peek into another side of the family fans love and haters love to hate. With 1.6 million followers and counting, it's one of Facebook Watch's most-watched shows. So to make a big splash for the premiere of season 3, we decided to show off the talents of the big baller crew with the premiere of an all-new track written by Lonzo Ball, starring his entire family. The video earned +4mm organic views.
Original Bonus Content for *Loosely Exactly Nicole
*Loosely Exactly Nicole is a show all about Nicole– a twenty-something with big-time Hollywood dreams living a Van Nuys reality. Nicole is determined to get her big break and isn't afraid of a little shameless self-promotion to get there. So for Season 2, we gave her the campaign she'd create for herself starring herself in pretty much every role ever, including Law & Order and Real Housewives.
“Nicole is the best most talented actress in the world.
She is truly an inspiration to us all. ”
- NICOLE
Check out these new shows starring Nicole*
*These shows are all fake
Launching New Shows for the Fans
We created the promotional campaigns, title sequences, trailers, and show identities for the first shows to debut on the platform,
programming tailored to a specific segment of the Facebook audience.
