Moto DROP SALES

With more than $4.8 million dollars being spent on replacing cracked screens in the US, Moto wanted to demonstrate the Droid Turbo 2 with the world’s first shatterproof display. We partnered with the popular tastemaker site High Snobiety/What Drops Now to create Drop Sales, a special collection of limited-edition products that could only be unlocked by dropping your phone. Drop Sales worked on all cellphones, but without the Droid Turbo 2, people had a lot more to lose. ;)